MyFitnessPal, used for tracking your diet and exercise, ranked third. Another popular mindfulness app came in second place-Headspace grossed $5.5 million.
Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Which companies have been capitalizing on this trend? Here’s a look at the top-grossing health and fitness apps in Q2 2020, using data from Sensor Tower:Īpril was focused on mindfulness and meditation more than active workouts. Top Grossing Health & Fitness Apps in Q2 2020 Despite the lower growth rate than other regions, those who did adopt fitness apps in the Americas seemed to enjoy them, particularly in the United States.Īccording to a mid-year survey by OnePoll, 74% of Americans used at least one fitness app during quarantine, and 60% enjoyed their home workouts so much, they now plan on canceling their gym membership for good. In contrast, the Americas saw the smallest increase at just 8%-but this also may be a function of having more users to start with. MENA saw the second-highest growth (which also aligns with downloads) at 28%. Here’s a look at the growth in each region: RegionĪs with downloads, India saw the largest increase in DAUs with an 84% increase, or 12 million new users. Globally, DAUs for fitness apps increased by 24% from Q1 to Q2. This is significant because it shows people weren’t just downloading these apps and forgetting about them-they were actually using them. Growth, by Daily Active UsersĪlong with a surge in downloads, fitness apps also saw a rise in daily active users (DAUs). The Middle East and North Africa (MENA) region saw the second highest growth in downloads, at a 55% increase, followed by Asia-Pacific with a 47% increase. That’s a lot of people who, quite suddenly, found themselves homebound. This makes sense considering that India had the largest lockdown in the world-from March 25 to May 2020, 1.3 billion people were instructed to stay inside. That translates to 58 million new active users-almost the entire population of Italy. India saw the highest increase in downloads, rising by 156%. Here’s a look at the regional breakdown: Region
Growth, by Number of Downloadsīetween Q1 and Q2 2020, health and fitness app downloads grew by 46% worldwide. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included. This graphic uses data from MoEngage and Apptopia to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over? Home fitness apps have been shaping our lives-and our glutes-long before COVID-19, but their popularity has truly surged in the last few months.
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